Trailblazer
Crossworlds Technologies, y. 1998
Halliwill {art director}, Breeze Productions {agency}, Richard Avedon {photographer}
The opportunity to create virtual overnight brand name recognition for Crossworlds and CEO Katrina Garnett.
The result was a three month media buy that captured an additional 400% earned media, it was the most notorious and outrageously successful advertising campaign of Silicon Valley history, and it is still generating fresh commentary. Google it.
